Monday, 20 February 2017

FM40 STYLE | MODERN RARITY

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M O D E R N  R A R I T Y 

John Lewis launched their own clothing label called Modern Rarity last autumn with great success and the new S/S collection is now live online and in stores. Modern Rarity in their own words is
"Dedicated to design, devoted to quality. Luxury refined" ........ which sounds right up my street!

I have been drawn to the collection on my visits to John Lewis as the colours are stunning, soft and elegant and I have been compelled to touch and feel the luxe fabrics. 

The collection perfectly bridges the ever-present gap between high street and designer. The collection is full of cashmere, Italian knits, silk, Irish linens, pretty chiffon and smart tailoring that will perfectly compliment any capsule wardrobe and you will treasure beyond one season. You can read a little more about the collection here in an interview with John Lewis Womenswear Design Manager, Iain Ewing. 

There's also a collaboration with Palmer//Harding, the central Saint Martins trained duo who have brought a contemporary edge to the simple shirt, the winter version sold out pretty quickly, so act fast if you fancy one! This one is my favourite, it would be a perfect add-on to your capsule wardrobe.... looking elegant with black cigarette trousers and heels or cool with jeans and trainers. 

What do you think of Modern Rarity? Will you be adding it to your shopping list? It definitely fits my mantra of  "buy less, buy better". 

Annmarie
xx







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