Hi I am Annmarie, a wife and mummy of 2 little ones living by the coastline in North West of England.

I started FM40 after reaching a certain milestone birthday and giving birth to my second child, which is kind of funny as I do not participate in any other forms of social media.

I have always had an on-going love affair with fashion, I am self-confessed handbag and shoe addict lover and all things that are often too expensive for my budget. 

I have made many fashion mistakes in my past but now believe simple things are the way forward for a busy working mum, like myself.

So please feel welcome to join myself on my outlet to being creative and my fashion journey..........

In the meantime here are a few facts about me;

M Y  S T Y L E 

Finally falling into place in my forties, timeless, classic with a cool twist (well I try to) and simple.

C A N 'T  L I V E  W I T H O U T 

My husband, our son (N), our daughter (L), our crazy black lab (Seb), my mum, Bobbi Brown make up, laughter, love and the joy of a new purchase.

L O V E  T O  S H O P  AT 

J Crew, Whistles, John Lewis, The White Company, Matchesfashion, Net a Porter, Topshop, Selfridges and Gap.

F A V O U R I T E  T H I N G S 

Scented candles, freshly cut flowers, freshly laundered sheets, old episodes of Sex and the City, a large glass (or 2) of chilled Sauvignon blanc on a Friday night, great food and visiting beautiful places.

C A N  N E V E R  H A V E  E N O U G H  O F ..... 

go without saying gorgeous shoes!

If you’re a brand wishing to collaborate with Fashion Mum Of 40, please contact me at:


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